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Brand systemEshay Advisory
brand basics.
The working reference for the identity: logo, colour, type, iconography and the rules that keep it consistent.
Monogram and lockup.
The monogram reads EA: three staggered bars for structure and layered defence, one ascending form for escalation and resilience. No shield, no padlock.
Keep clear space equal to the height of one bar on every side. Minimum size is 20 px for the monogram and 120 px wide for the full lockup. Below that, use the containerised favicon.
Do not stretch, rotate, outline, add effects, place on a busy area of a photograph, recolour outside the palette, or reproduce the mark in brass. Brass is an accent colour and never the logo colour.
Ink-dominant, ivory for breath, one accent.
The site runs dark by default. Two ivory sections per page act as breathing moments. Brass carries no more than roughly two per cent of any screen — its scarcity is what makes it read as premium.
Ink 900
#0A121F — Page background — the dominant surface
Ink 950
#070E19 — Deepest surface: page heads, proof, footer
Ink 850
#0D1728 — Raised surface: cards, alternate sections
Ink 600
#1F3B5F — Structural depth in schematics
Ivory 100
#F8F6F1 — Primary text, and the two light sections
Text 2
#C3CDDA — Lede and supporting copy on ink
Text muted
#93A1B3 — Secondary text and metadata
Brass 500
#B8945F — The single accent — CTA, rules, markers
Steel 500
#3D6A91 — Data only: baselines and secondary series
A serif for authority, a grotesque for clarity, a mono for depth.
Newsreader · Display
Aa
Headlines and editorial statements. Light weight, tight tracking. Never for body copy or UI.
Inter · Interface
Aa
Body copy, navigation, buttons and card titles. Regular and medium only.
IBM Plex Mono · Technical
Aa
Labels, metadata, figures, telemetry strips and schematic annotation. Uppercase, wide tracking, small sizes.
One geometry, one weight, one carrier.
24 px grid, 1.4 px stroke, rounded joins, no fills, carried in a thin brass hexagon. Icons are drawn from structure and instrumentation — never from padlocks, hoodies or shields.
Real rooms, real work, cinematic light.
Every image is graded toward the ink palette before use: slightly desaturated, contrast lifted, a cool navy tint in the shadows.
Always behind a scrim when text sits over it. Corner registration marks frame the image; they are the only decoration allowed on a photograph.
Smiling stock poses, hooded silhouettes, giant padlocks, green code rain, saturated neon interfaces, or any screen that could not exist.
Direct, expert, unexaggerated.
Signature
Turn cyber risk into clear decisions and resilient systems.
Supporting lines: Audit. Secure. Monitor. Build. · Senior cybersecurity advisory with hands-on technical depth. · Practical security for complex environments.
We write
“Three findings require a decision this quarter. Here is the cost of each option.”
We do not write
“Next-generation, AI-powered cyber resilience for the modern threat landscape.”